Turning medical observations into actionable insights
Separate what was reported from what it might mean, then document a proportionate decision.
Read the guideMedical Affairs Workbench
Understand the work.
Put it into practice.
Referenced articles and editable tools for stakeholder mapping, scientific engagement, medical insights and MSL performance.
Read the guideStart with your next task
View all articlesStakeholder mappingArticle and matching workbookEngagement planningArticle and matching workbookMedical insightsArticle and matching workbookMSL performanceArticle and matching workbook
Practical reading
A practical approach to KOL mapping and tiering in Medical Affairs
Identify relevant expertise, document assessment evidence and turn a tier into a purposeful scientific next step.
Referenced practical guideMA-011
Building a stakeholder engagement plan in Medical Affairs
Connect medical objectives, evidence questions, relevant stakeholders and scientific discussions through to follow-up.
Referenced practical guideMA-013
Turning medical observations into actionable insights
Separate observations from interpretations, record uncertainty and connect a reviewed decision to an appropriate action.
Referenced practical guideMA-031
Choosing meaningful MSL performance measures
Define activity, coverage, quality and follow-up measures that support a useful medical review decision.
Referenced practical guideMA-041
Learn the approach.
Choose the tool.
Read the scientific and operational reasoning first. Each guide connects to a workbook that helps document the task, with clearly labelled fictional examples and practical limits.
Tools for everyday Medical Affairs
View all toolsKOL Mapping and Tiering Essential
Identify relevant expertise, document assessment evidence and turn a tier into a purposeful scientific next step.
Editable Excel · v1.0MA-011
Stakeholder Strategy and Engagement System
Connect medical objectives, evidence questions, relevant stakeholders and scientific discussions through to follow-up.
Editable Excel · v3.1MA-013